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<?php
/**
* Class Google\Site_Kit\Modules\Ads
*
* @package Google\Site_Kit
* @copyright 2024 Google LLC
* @license https://www.apache.org/licenses/LICENSE-2.0 Apache License 2.0
* @link https://sitekit.withgoogle.com
*/
namespace Google\Site_Kit\Modules;
use Google\Site_Kit\Context;
use Google\Site_Kit\Core\Assets\Asset;
use Google\Site_Kit\Core\Assets\Assets;
use Google\Site_Kit\Core\Assets\Script;
use Google\Site_Kit\Core\Assets\Script_Data;
use Google\Site_Kit\Core\Authentication\Authentication;
use Google\Site_Kit\Core\Modules\Module;
use Google\Site_Kit\Core\Modules\Module_Settings;
use Google\Site_Kit\Core\Modules\Module_With_Assets;
use Google\Site_Kit\Core\Modules\Module_With_Assets_Trait;
use Google\Site_Kit\Core\Modules\Module_With_Debug_Fields;
use Google\Site_Kit\Core\Modules\Module_With_Deactivation;
use Google\Site_Kit\Core\Modules\Module_With_Persistent_Registration;
use Google\Site_Kit\Core\Modules\Module_With_Scopes;
use Google\Site_Kit\Core\Modules\Module_With_Scopes_Trait;
use Google\Site_Kit\Core\Modules\Module_With_Settings;
use Google\Site_Kit\Core\Modules\Module_With_Settings_Trait;
use Google\Site_Kit\Core\Modules\Module_With_Tag;
use Google\Site_Kit\Core\Modules\Module_With_Tag_Trait;
use Google\Site_Kit\Core\Modules\Tags\Module_Tag_Matchers;
use Google\Site_Kit\Core\Permissions\Permissions;
use Google\Site_Kit\Core\Site_Health\Debug_Data;
use Google\Site_Kit\Core\Storage\Options;
use Google\Site_Kit\Core\Storage\User_Options;
use Google\Site_Kit\Core\Tags\First_Party_Mode\First_Party_Mode;
use Google\Site_Kit\Core\Util\Plugin_Status;
use Google\Site_Kit\Modules\Ads\PAX_Config;
use Google\Site_Kit\Modules\Ads\Settings;
use Google\Site_Kit\Modules\Ads\Has_Tag_Guard;
use Google\Site_Kit\Modules\Ads\Tag_Matchers;
use Google\Site_Kit\Modules\Ads\Web_Tag;
use Google\Site_Kit\Core\Tags\Guards\Tag_Environment_Type_Guard;
use Google\Site_Kit\Core\Tags\Guards\Tag_Verify_Guard;
use Google\Site_Kit\Core\Util\Feature_Flags;
use Google\Site_Kit\Core\Util\Method_Proxy_Trait;
use Google\Site_Kit\Core\Util\URL;
use Google\Site_Kit\Modules\Ads\AMP_Tag;
use Google\Site_Kit\Core\Conversion_Tracking\Conversion_Tracking;
/**
* Class representing the Ads module.
*
* @since 1.121.0
* @access private
* @ignore
*/
final class Ads extends Module implements Module_With_Assets, Module_With_Debug_Fields, Module_With_Scopes, Module_With_Settings, Module_With_Tag, Module_With_Deactivation, Module_With_Persistent_Registration {
use Module_With_Assets_Trait;
use Module_With_Scopes_Trait;
use Module_With_Settings_Trait;
use Module_With_Tag_Trait;
use Method_Proxy_Trait;
/**
* Module slug name.
*/
const MODULE_SLUG = 'ads';
const SCOPE = 'https://www.googleapis.com/auth/adwords';
const SUPPORT_CONTENT_SCOPE = 'https://www.googleapis.com/auth/supportcontent';
/**
* Conversion_Tracking instance.
*
* @since 1.147.0
* @var Conversion_Tracking
*/
protected $conversion_tracking;
/**
* Class constructor.
*
* @since 1.147.0
*
* @param Context $context Context object.
* @param Options|null $options Options object.
* @param User_Options|null $user_options User options object.
* @param Authentication|null $authentication Authentication object.
* @param Assets|null $assets Assets object.
*/
public function __construct( Context $context, Options $options = null, User_Options $user_options = null, Authentication $authentication = null, Assets $assets = null ) {
parent::__construct( $context, $options, $user_options, $authentication, $assets );
$this->conversion_tracking = new Conversion_Tracking( $context );
}
/**
* Registers functionality through WordPress hooks.
*
* @since 1.121.0
*/
public function register() {
$this->register_scopes_hook();
// Ads tag placement logic.
add_action( 'template_redirect', array( $this, 'register_tag' ) );
add_filter( 'googlesitekit_inline_modules_data', $this->get_method_proxy( 'inline_modules_data' ) );
add_filter(
'googlesitekit_ads_measurement_connection_checks',
function ( $checks ) {
$checks[] = array( $this, 'check_ads_measurement_connection' );
return $checks;
},
10
);
}
/**
* Registers functionality independent of module activation.
*
* @since 1.148.0
*/
public function register_persistent() {
add_filter( 'googlesitekit_inline_modules_data', fn ( $data ) => $this->persistent_inline_modules_data( $data ) );
}
/**
* Checks if the Ads module is connected and contributing to Ads measurement.
*
* @since 1.151.0
*
* @return bool True if the Ads module is connected, false otherwise.
*/
public function check_ads_measurement_connection() {
return $this->is_connected();
}
/**
* Sets up the module's assets to register.
*
* @since 1.122.0
* @since 1.126.0 Added PAX assets.
*
* @return Asset[] List of Asset objects.
*/
protected function setup_assets() {
$base_url = $this->context->url( 'dist/assets/' );
$assets = array(
new Script(
'googlesitekit-modules-ads',
array(
'src' => $base_url . 'js/googlesitekit-modules-ads.js',
'dependencies' => array(
'googlesitekit-vendor',
'googlesitekit-api',
'googlesitekit-data',
'googlesitekit-modules',
'googlesitekit-notifications',
'googlesitekit-datastore-site',
'googlesitekit-datastore-user',
'googlesitekit-components',
),
)
),
);
if ( Feature_Flags::enabled( 'adsPax' ) ) {
$input = $this->context->input();
$is_googlesitekit_dashboard = 'googlesitekit-dashboard' === $input->filter( INPUT_GET, 'page' );
$is_ads_slug = 'ads' === $input->filter( INPUT_GET, 'slug' );
$is_re_auth = $input->filter( INPUT_GET, 'reAuth' );
$assets[] = new Script_Data(
'googlesitekit-ads-pax-config',
array(
'global' => '_googlesitekitPAXConfig',
'data_callback' => function () {
if ( ! current_user_can( Permissions::VIEW_AUTHENTICATED_DASHBOARD ) ) {
return array();
}
$config = new PAX_Config( $this->context, $this->authentication->token() );
return $config->get();
},
)
);
// Integrator should be included if either Ads module is connected already,
// or we are on the Ads module setup screen.
if (
current_user_can( Permissions::VIEW_AUTHENTICATED_DASHBOARD ) &&
(
// Integrator should be included if either:
// The Ads module is already connected.
$this->is_connected() ||
// Or the user is on the Ads module setup screen.
( ( ( is_admin() && $is_googlesitekit_dashboard ) && $is_ads_slug ) && $is_re_auth )
)
) {
$assets[] = new Script(
'googlesitekit-ads-pax-integrator',
array(
// When updating, mirror the fixed version for google-pax-sdk in package.json.
'src' => 'https://www.gstatic.com/pax/1.1.6/pax_integrator.js',
'execution' => 'async',
'dependencies' => array(
'googlesitekit-ads-pax-config',
'googlesitekit-modules-data',
),
'version' => null,
)
);
}
}
return $assets;
}
/**
* Populates module data needed independent of Ads module activation.
*
* @since 1.148.0
*
* @param array $modules_data Inline modules data.
* @return array Inline modules data.
*/
protected function persistent_inline_modules_data( $modules_data ) {
if ( ! Feature_Flags::enabled( 'adsPax' ) ) {
return $modules_data;
}
if ( empty( $modules_data['ads'] ) ) {
$modules_data['ads'] = array();
}
$active_wc = class_exists( 'WooCommerce' );
$active_gla = defined( 'WC_GLA_VERSION' );
$gla_ads_conversion_action = get_option( 'gla_ads_conversion_action' );
$modules_data['ads']['plugins'] = array(
'woocommerce' => array(
'active' => $active_wc,
'installed' => $active_wc || Plugin_Status::is_plugin_installed( 'woocommerce/woocommerce.php' ),
),
'google-listings-and-ads' => array(
'active' => $active_gla,
'installed' => $active_gla || Plugin_Status::is_plugin_installed( 'google-listings-and-ads/google-listings-and-ads.php' ),
'adsConnected' => $active_gla && get_option( 'gla_ads_id' ),
'conversionID' => is_array( $gla_ads_conversion_action ) ? $gla_ads_conversion_action['conversion_id'] : '',
),
);
return $modules_data;
}
/**
* Populates module data to pass to JS via _googlesitekitModulesData.
*
* @since 1.126.0
*
* @param array $modules_data Inline modules data.
* @return array Inline modules data.
*/
private function inline_modules_data( $modules_data ) {
if ( ! Feature_Flags::enabled( 'adsPax' ) ) {
return $modules_data;
}
if ( empty( $modules_data['ads'] ) ) {
$modules_data['ads'] = array();
}
$modules_data['ads']['supportedConversionEvents'] = $this->get_supported_conversion_events();
return $modules_data;
}
/**
* Gets required Google OAuth scopes for the module.
*
* @since 1.126.0
*
* @return array List of Google OAuth scopes.
*/
public function get_scopes() {
if ( Feature_Flags::enabled( 'adsPax' ) ) {
$granted_scopes = $this->authentication->get_oauth_client()->get_granted_scopes();
$options = $this->get_settings()->get();
if ( in_array( self::SCOPE, $granted_scopes, true ) || ! empty( $options['extCustomerID'] ) ) {
return array( self::SCOPE, self::SUPPORT_CONTENT_SCOPE );
}
}
return array();
}
/**
* Sets up information about the module.
*
* @since 1.121.0
*
* @return array Associative array of module info.
*/
protected function setup_info() {
return array(
'slug' => 'ads',
'name' => _x( 'Ads', 'Service name', 'google-site-kit' ),
'description' => Feature_Flags::enabled( 'adsPax' ) ? __( 'Grow sales, leads or awareness for your business by advertising with Google Ads', 'google-site-kit' ) : __( 'Track conversions for your existing Google Ads campaigns', 'google-site-kit' ),
'homepage' => __( 'https://google.com/ads', 'google-site-kit' ),
);
}
/**
* Sets up the module's settings instance.
*
* @since 1.122.0
*
* @return Module_Settings
*/
protected function setup_settings() {
return new Settings( $this->options );
}
/**
* Checks whether the module is connected.
*
* A module being connected means that all steps required as part of its activation are completed.
*
* @since 1.122.0
* @since 1.127.0 Add additional check to account for paxConversionID and extCustomerID as well when feature flag is enabled.
*
* @return bool True if module is connected, false otherwise.
*/
public function is_connected() {
$options = $this->get_settings()->get();
if ( Feature_Flags::enabled( 'adsPax' ) ) {
if ( empty( $options['conversionID'] ) && empty( $options['paxConversionID'] ) && empty( $options['extCustomerID'] ) ) {
return false;
}
return parent::is_connected();
}
if ( empty( $options['conversionID'] ) ) {
return false;
}
return parent::is_connected();
}
/**
* Cleans up when the module is deactivated.
*
* @since 1.122.0
*/
public function on_deactivation() {
$this->get_settings()->delete();
}
/**
* Registers the Ads tag.
*
* @since 1.124.0
*/
public function register_tag() {
$ads_conversion_id = $this->get_settings()->get()['conversionID'];
$pax_conversion_id = $this->get_settings()->get()['paxConversionID'];
// The PAX-supplied Conversion ID should take precedence over the
// user-supplied one, if both exist.
if ( Feature_Flags::enabled( 'adsPax' ) && ! empty( $pax_conversion_id ) ) {
$ads_conversion_id = $pax_conversion_id;
}
$tag = $this->context->is_amp()
? new AMP_Tag( $ads_conversion_id, self::MODULE_SLUG )
: new Web_Tag( $ads_conversion_id, self::MODULE_SLUG );
if ( $tag->is_tag_blocked() ) {
return;
}
$tag->use_guard( new Tag_Verify_Guard( $this->context->input() ) );
$tag->use_guard( new Has_Tag_Guard( $ads_conversion_id ) );
$tag->use_guard( new Tag_Environment_Type_Guard() );
if ( ! $tag->can_register() ) {
return;
}
$home_domain = URL::parse( $this->context->get_canonical_home_url(), PHP_URL_HOST );
$tag->set_home_domain( $home_domain );
$tag->register();
}
/**
* Gets an array of debug field definitions.
*
* @since 1.124.0
*
* @return array An array of all debug fields.
*/
public function get_debug_fields() {
$settings = $this->get_settings()->get();
$debug_fields = array(
'ads_conversion_tracking_id' => array(
'label' => __( 'Ads: Conversion ID', 'google-site-kit' ),
'value' => $settings['conversionID'],
'debug' => Debug_Data::redact_debug_value( $settings['conversionID'] ),
),
);
// Add fields from First-party mode.
// Note: fields are added in both Analytics and Ads so that the debug fields will show if either module is enabled.
if ( Feature_Flags::enabled( 'firstPartyMode' ) ) {
$first_party_mode = new First_Party_Mode( $this->context );
$fields_from_first_party_mode = $first_party_mode->get_debug_fields();
$debug_fields = array_merge( $debug_fields, $fields_from_first_party_mode );
}
return $debug_fields;
}
/**
* Returns the Module_Tag_Matchers instance.
*
* @since 1.124.0
*
* @return Module_Tag_Matchers Module_Tag_Matchers instance.
*/
public function get_tag_matchers() {
return new Tag_Matchers();
}
/**
* Returns events supported by active providers from the conversion tracking infrastructure.
*
* @since 1.147.0
*
* @return array Array of supported conversion events, or empty array.
*/
public function get_supported_conversion_events() {
$providers = $this->conversion_tracking->get_active_providers();
if ( empty( $providers ) ) {
return array();
}
$events = array();
foreach ( $providers as $provider ) {
$events = array_merge( $events, array_values( $provider->get_event_names() ) );
}
return array_unique( $events );
}
}